August isn’t just another month , it’s National Sandwich Month. And in the DMV, that means one thing: a celebration of the towering, wood-smoked barbeque sandwiches that have become a Rocklands signature.
We don’t just serve sandwiches; we build them, layer by layer, until they hit that sweet spot where smoky, saucy, and satisfying all meet in your hands.
This month, we’re breaking down exactly what makes our barbeque sandwiches great, sharing secret menu mashups, and kicking off a sandwich showdown on social media. Are you ready to crown the king of Rocklands’ sandwiches?
**August Sandwich Specials **
We can’t celebrate without something special on the menu. All August long, we’re running two exclusive specials:
August 1-15:
Enjoy our classic French Dip for just $8.99
August 15-31:
Savor the legendary Burnt Ends Sandwich for just $9.99
Stop by one of our locations and grab ’em before the month is over!
The Anatomy of the Perfect Barbeque Sandwich
Great barbeque isn’t complicated, but if you want to build a sandwich that’s more than the sum of its parts, you need a little bit of sandwich science.
Here’s how we do it:
The Bread: Forget those crusty baguettes and dense sourdoughs. The Rocklands way starts with a soft, pillowy potato roll. It’s not just about taste, it’s about function. Nothing worse than a piece of break breaking apart under the pressure.
The potato roll is a barbeque sandwich’s best friend, soaking up all those rich, smoky juices and holding strong, bite after bite.
The Crunch: Some folks think coleslaw belongs on the side. At Rocklands, we know better. That cool, tangy slaw goes right on top of your meat, cutting through the richness with a fresh, acidic snap. It’s not just garnish; it’s essential engineering for flavor and texture.
The Sauce Strategy: Barbeque sauce is personal. We toss our pulled meats lightly, but the real secret? Keep a side of your favorite Rocklands sauce close. Dip as you go. That way, you get the perfect ratio in every bite, without soaking the bun into oblivion. It’s a pro move that keeps things clean and delicious.
Stepping Up Your Sandwich: Creative Building Ideas
Want to take your barbeque sandwich to the next level? Over the years, our staff and customers have come up with some pretty inventive ways to do just that. Sometimes, all it takes is adding a few extra ingredients to make your sandwich really sing.
- Mac-n-Cheese Topping: Start with a classic chopped pork sandwich and a side of our baked macaroni and cheese. Pile that mac right onto your bun. Suddenly you’ve got a creamy, smoky, entirely over-the-top creation that hits every comfort food note.
- Make It Sweet-n- Savory: Order a side of our sweet cornbread and a quarter-pound of barbeque beef brisket. Split the cornbread, stuff it with brisket, and you’ve got a sweet-and-savory slider that’s gone in two bites and totally worth the extra napkin.
- Add In Some Heat and Crunch: Order a chopped brisket sandwich and ask for spicy jalapeños and a side of our crunchy coleslaw. Add those to your brisket and you’ll get heat, crunch, smoke, and tang all in one monster bite. It’s not for the faint of heart, but it’s a flavor bomb you won’t forget.
Cast Your Vote: The Ultimate Rocklands Sandwich Poll
We’ve built the foundation. We’ve shared the hacks. But now it’s your turn.
Which Rocklands barbeque sandwich is the DMV’s undisputed favorite?
Is it the classic chopped pork? The melt-in-your-mouth sliced brisket? Maybe you’re a pulled chicken loyalist, or you swear by the pork belly.
We want to know. Head over to our Instagram and Facebook pages this week and cast your vote in our interactive poll. Drop a comment and tell us about your own sandwich hacks, too.
At the end of the month, we’ll announce the DMV’s fan-favorite barbeque sandwich and maybe a few secret menu legends will make their way onto the board.
Let’s make National Sandwich Month a celebration of everything smoky, saucy, crunchy, and creative about barbeque.
Get building, start voting, and we’ll see you at the chopping block.
